However, at least you won't mistake it for the campaign of any other Call of Duty game, and it's much longer than recent peremptory efforts.

But for our tastes, it all gets a bit too metaphysical and self-consciously weird at times. There are plenty of memorable sequences – for example, when you take on hordes of robots whose power cores you can rip out and use as grenades that temporarily halt the advances of the others – and some decent boss battles. It is set in 2065, in a dystopian yet still recognisable world in which cyber-implants have become commonplace and, in a narrative initiated by Black Ops 2, private military companies hold sway. Not that 'difference' is generally a word you would associate with Call of Duty games – why change a winning formula? However, Treyarch has done its best to differentiate BLOPS3 from its predecessors.

Treyarch, which made Black Ops 3, is generally regarded as the best of that bunch, and that extra development year ought to make a significant amount of difference. To be fair to Activision, it has worked assiduously to preserve Call of Duty's exalted position in the games market: whereas once, two developers alternated on a tight two-year schedule, three now share the load. But setting all that aside, is it any good as a game? Once again, Black Ops 3 - perhaps better known as BLOPS - is officially the year's biggest entertainment launch, bringing in $550 million in global sales in the space of just three days. The debate about how long a yearly franchise can possibly last before the public loses interest has raged around Call of Duty for years, yet it rumbles on oblivious, generating vast amounts of cash for publisher Activision. Its annual arrival in the run-up to Christmas is as proverbially inevitable as death and, in this day and age, far more so than taxes. (Pocket-lint) - It's easy to be cynical about Call of Duty: the first-person shooter franchise has become the very epitome of the modern games industry.

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